Investment: VideoAmp
Lead Sponsor: Ankona Capital
Initial Investment: 2018
Investment Vehicle: Fund II

VideoAmp is a data-driven software company that facilitates brand marketing across linear television (traditional broadcast TV) and digital marketing ecosystems. The Company’s SaaS software and data solutions let advertisers 1) identify and target a specific audience based on demographic or purchase tendency behavior, 2) plan cross-screen campaigns, with tools to help optimize the allocation of their spend across TV and digital platforms, 3) execute on the purchase of those ads, and 4) measure reach and frequency of their ads, delivering actionable insights needed to increase the performance and efficiency of spend. For more information please visit www.videoamp.com